Personal Profile vs Company Page: Where should you focus?
Ben IveyPublished on: 05/08/2026
One question that comes up fairly regularly is: "Should we focus on growing the founder's LinkedIn profile or invest more heavily in the company page?"
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Ben Ivey
Stop Asking for Referrals. Start Earning Them
Ben IveyPublished on: 27/07/2026
The logic seems sound. Happy clients will want to help you grow, right? A quick “Know anyone who might need this too?” feels like low-hanging fruit. But the reality is that most of those conversations go nowhere.
The LinkedIn “always-on” ad layer that builds familiarity before the DM
Ben IveyPublished on: 23/07/2026
The real issue is that the message arrives too cold. The recipient has never seen your thinking, has no real sense of your credibility and has not had any repeated exposure to the problem you solve. From their side, the DM feels like a stranger
The Problem with Waiting for Referrals
Ben IveyPublished on: 14/07/2026
When someone recommends you, there is already trust in the room. The conversation feels warmer, the sales process is usually easier and you do not have to work quite so hard to prove yourself.
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