From Referrals to a Repeatable Pipeline
Streem Energy’s LinkedIn Lead-Gen Sprint
A France-built reputation, a sales team doing everything, and an ad budget quietly leaking away.
Here’s how a focused, project-based sprint turned LinkedIn into a proven channel for reaching senior buyers at Europe’s biggest energy companies.
Industry
Renewable Energy SaaS
Target Markets
Germany · Poland · UK · Italy
Engagement
Project-based LinkedIn lead gen
Headquarters
France
Industry
Compliance Technology (SaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
Passive Fire Monitoring Products
48
Qualifed Enterprise Leads
€63
Average Cost per Lead
17%
Lead-Form Completion Rate
Key Areas of Struggle
Referral-Dependent Growth
Streem Energy had built a strong reputation in France, but new business came almost entirely from referrals and word of mouth with no predictable, scalable system underneath it.
A Sales Team Wearing Every Hat
With no dedicated marketing function, the sales team ran all outreach through Sales Navigator. That left little time for the high-value relationship building only they could do.
Budget Leaking on Mis-Configured Ads
Earlier campaigns looked healthy on the surface, but most of a €1,500 spend drained into LinkedIn’s Audience Network rather than the platform itself. Real on-platform cost per click sat around €20.
Invisible Beyond France
Company-page content was primarily French, while expansion into Germany, Poland, the UK and Italy demanded a consistent English-language presence and genuine thought leadership.
What We Did
Rebuilt the Ad Account from the Ground Up
We moved 100% of spend onto LinkedIn itself, shut off the Audience Network leakage, and reorganised everything into clear campaign buckets, with retargeting infrastructure ready to switch on.
Ran a Focused, Budget-Capped Sprint
We took their ~€3,000 brief and a named list of enterprise accounts and built account-based targeting aimed squarely at senior decision-makers: managers, directors and VPs.
Tested Three Lead Magnets in Parallel
Rather than betting the budget on a single guess, we ran three different offers side by side to learn what actually resonates with senior buyers in the energy sector.
Produced the Content & Creative
We handled ad management and graphics, and interviewed one of Streem’s own customers to ground the messaging in what senior buyers genuinely care about.
Key Results Achieved
Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
Revenue Growth
Doubled revenue in 90 days to £20k/month.
Reached £30k/month in 6 months, generating £152k in additional revenue.
Cohort Growth
Increased cohort size from 8 to 28 clients.
Time Savings
3x Isaac’s efficiency, automating manual processes, freeing up hours each week for high-impact activities.
Scalability & Confidence
Established a scalable lead generation and service delivery structure, with the confidence to lead the business forward.
Pipeline Growth
Exceeded client acquisition goals, creating consistent high-quality leads while managing to scale operations effectively.
Lead Volume Scaled Quickly
Generated 291 leads in roughly 90 days, turning LinkedIn into a steady lead source.
Improved Lead Quality
Leads were aligned with Engagify’s ideal corporate audience, with Anders describing them as people he could genuinely see himself working with.
More Efficient LinkedIn Spend
Reduced cost per click by around 60%, proving LinkedIn could become a more cost-efficient channel with the right system.
Stronger Campaign Engagement
Achieved 1,500 clicks and a 1.74% click-through rate, showing the content was reaching and engaging the right audience.
Increased LinkedIn Visibility
Thought-leadership ads helped Engagify become more recognisable, with people noticing the brand across their LinkedIn feed.
Enterprise Buyers Reached
Generated 48 qualified enterprise leads from senior decision-makers at some of Europe’s largest energy companies.
Efficient Lead Acquisition
Achieved an average cost per lead of €63, despite targeting managers, directors and senior VPs within high-value enterprise accounts.
Strong Lead-Magnet Conversion
Reached a 17% lead-form completion rate, showing strong alignment between the offers, messaging and target audience.
LinkedIn Proven as a Growth Channel.
Demonstrated that LinkedIn could reliably generate high-value opportunities, creating a foundation for longer-term demand generation and retargeting.
Linkedin Ad Account Images and Examples:
€7.61 Average Cost per Click Across LinkedIn Campaigns
17.52% Lead-Form Completion Rate
Target Account Engagement Across Major Energy Companies
Video walk through of the account:
A walkthrough of Streem’s account shows exactly where the old budget went and what changed once every euro was working on LinkedIn itself.
In Their Words
I'm very pleased with the result.
"Overall, the team helped us a lot, and the whole experience was eye-opening. We're not LinkedIn ad specialists ourselves, so the way they managed the ads and the creative was incredibly valuable.
The campaigns performed really well and in the end we made it work. I'm very pleased with the result. LinkedIn is a good place for us, and it's a venue we'll keep building on."
Think your ad budget might be leaking?
Most LinkedIn accounts quietly lose spend to the Audience Network.
A quick audit will show you exactly where yours is going and what it could be doing instead.
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