From sporadic ideas to 196 leads
and a scalable LinkedIn acquisition system
Law365 provides legal support and contract guidance for MSPs and technology businesses.
Their offer is built around helping MSPs and IT-focused businesses reduce legal risk, protect revenue, and put stronger legal foundations in place as they grow.
Industry
Legal services for MSPs / technology businesses
Company Size
11-50
Expertise
Contracts, legal protection, and risk reduction
Industry
Compliance Technology (SaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
Passive Fire Monitoring Products
Key Results
196
Leads Generated
£33.57
Average cost per lead
1.41%
Click through rate 3x higher than average
Linkedin Ad Account Images and Examples:
Thought Leadership Ads Metrics
5,980 engagements at £0.34 each
Lead Gen Metrics
110 leads at £23.22 per lead
Example Lead Magnet Ad
Retargeting / BOF Metrics
6 warm leads + 114 retargeting visits
Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
Their Journey
DAY 1
Over £100 (cold and low engagement)
We were throwing everything at the wall, hoping something would stick, with no clear direction or results.
STAGE 1
Law365 had the ideas, positioning, and strategy, but needed the right team to bring it to life.
STAGE 2
Thought leadership and lead generation campaigns were launched to build visibility and create demand.
STAGE 3
Testing identified stronger creatives and better-performing lead gen angles, with the best ad delivering 110 leads at £23.22 CPL.
STAGE 4
Retargeting and Bottom of the Funnel campaigns helped capture warmer demand and support the wider funnel.
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