I think the challenge we were facing was that, from a social perspective, we didn’t necessarily know what we should be putting out on a regular basis or how those posts should fall under the umbrella of the three different brands we had. Inprova was a new brand, and the posts we were putting out were very much just telling people what we did, as opposed to making it relevant to them.

From a branding and brand awareness point of view, getting everything into one design and getting our messaging right across those three channels has been crucial. Inprova had about 820 followers before we started, and a year later that was over 3,000. Engagement rates have improved, profile impressions have gone from around 1,700 to 17,000, and clicks have grown from about 150 a month to around 700.

What’s worked especially well is being able to have the strategy element and the delivery together. We’re not having to use a different designer or a different agency. The team has grown with us, understands our customer base, messaging, and branding much better, and the amount of feedback needed from us has reduced drastically. Having everything in one place — graphic design, strategy, and content delivery — has taken a lot of time off us, allowed us to focus on other areas, and at the same time helped grow the metrics we’re targeting and ultimately generate leads for the business.