
A thought leadership agency helping leaders build authority through story-led media and signature podcast-style content.
Industry
Podcasting, Communication & Coaching
Company Size
2-10 employees (small business).
Expertise
Strategic Personal Branding

155
Leads Generated

£11.71
Average Cost per Lead

£30,000
Pipeline Value in 3 month

Industry
Compliance Technology (SaaS)

Company Size
11-50 employees (small-to-medium-sized business).

Expertise
Passive Fire Monitoring Products

Average CTR
Expectation - 0.5%
Reality - 0.83% - 1%

Average cost per lead
Expectation - £30-£50
Reality - £7.07

Lead Form Completion rate
Expectation - 20%
Reality - 42.7%

Average Cost Per Booked Call
Expectation - £80-£150
Reality - £57.20
Key Areas of Struggle

Because Angelee’s offer is more niche and premium, there was real uncertainty around whether LinkedIn lead generation would attract the right people rather than the wrong kind of noise.

It was important that any strategy felt aligned with her brand and the calibre of executives and entrepreneurs she works with, not pushy, generic, or out of sync with her values.

Before working together, there was an opportunity to refine the messaging so it spoke more directly to the ideal clients she actually wanted to attract.

Like many founders, Angelee wanted more predictability in pipeline so she could focus on doing great work without constantly worrying where the next lead was coming from.
What We Did

We helped sharpen Angelee’s offer and messaging so it better reflected her brand values and spoke directly to high-level executives and entrepreneurs.

Rather than using a one-size-fits-all approach, we created campaigns designed to feel authentic, premium, and aligned with the kind of clients she wanted to bring in.

We ran thought leadership video campaigns that generated 854 clicks from 12,914 impressions, with a strong 6.61% average CTR, helping build visibility and trust with the right audience.

Across the lead generation campaigns, we generated 155 leads at an average £11.71 cost per lead, giving Angelee a much steadier flow of inbound opportunities.

Beyond lead generation, the process helped Angelee gain stronger clarity around her positioning, offer, and the message needed to attract better-fit clients.
Linkedin Ad Account Images and Examples:
155 leads in 3 months for £11.71 per lead

854 leads engaging with content for £420

Best performing campaign £7.85 per lead


Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
I run Framr Media, where I help high level executives and entrepreneurs build powerful and authentic personal brands. Because what I do is quite niche, I was unsure whether LinkedIn lead generation would work for my type of service. I was also very clear that I did not want anything that felt spammy or misaligned with the level of clients I serve.
From the very first call, Ben put me at ease. He walked me through the entire process, answered every question and showed me exactly how his strategy would support my brand values. Taking the plunge felt like a big decision but it has been one of the best decisions I have made.
Through working with Ben and his fantastic team, not only am I getting consistent and high quality leads, but I have also gained unexpected clarity around my offer. Together we refined my positioning so it speaks directly to the clients I want to attract and the impact has been immediate.
I now feel focused, supported and genuinely excited because the right leads are coming in steadily which allows me to do my best work without worrying about pipeline.
If you are on the fence or considering taking the next step with Ben, I would highly recommend this process. It will not only give you the lead generation you are looking for, but it also helps you dial in your service or product so it becomes even more aligned and attuned to the clients you want to serve, which ultimately benefits them.


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