From a Mystery to a Machine
Engagify's LinkedIn Lead-Gen Turnaround
Ads used to be a mystery for Engagify. A previous agency ran Facebook campaigns that missed the audience, LinkedIn looked too expensive to touch, and an earlier self-run campaign quietly burned through budget.
In roughly 90 days we rebuilt the account into a steady flow of quality leads, plus a LinkedIn presence people now notice.
Industry
Professional Training and Coaching
Company Size
2-10 employees (small-sized business).
Expertise
B2B Speaking & Events
Headquarters
Canada
Industry
Compliance Technology (SaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
Passive Fire Monitoring Products
291
Leads in ~90 Days
1.74%
Click-through rate
~60%
Lower cost per click
Key Areas of Struggle
Ads Were a Mystery
Anders knew his ideal clients were on LinkedIn, but paid advertising felt opaque. A common belief that LinkedIn ads are expensive made it hard to commit with confidence.
The Wrong Channel
A previous agency ran everything on Facebook. For a corporate, executive audience, that was simply not where the buyers were, so the spend never quite made sense.
Misleading Metrics
Earlier campaigns reported plenty of conversions that turned out to be landing-page hits rather than real leads, with most of the budget wasted off-platform.
A Self-Run Overspend
An earlier solo attempt at thought-leadership ads got away from him. In his words, the spend got a little out of hand and he did not keep his eye on it enough.
What We Did
Rebuilt the Ad Account
We moved spend onto LinkedIn itself and fixed the tracking so a conversion meant a real lead rather than a landing-page visit.
Built a Thought-Leadership Engine
We turned Anders' thought-leadership videos into ads, building a credible, warm audience at low cost instead of paying premium prices to cold-pitch strangers.
Ran Cold Campaigns With Strong Lead Magnets
Sharp content, offers and lead magnets brought quality leads into the top of the funnel, the part Ben told Anders he had nailed.
Layered in Consulting and Systems
Alongside the ads we provided strategy and helped connect his tools, with a clear roadmap toward warm retargeting and nurture campaigns.
Key Results Achieved
Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
Revenue Growth
Doubled revenue in 90 days to £20k/month.
Reached £30k/month in 6 months, generating £152k in additional revenue.
Cohort Growth
Increased cohort size from 8 to 28 clients.
Time Savings
3x Isaac’s efficiency, automating manual processes, freeing up hours each week for high-impact activities.
Scalability & Confidence
Established a scalable lead generation and service delivery structure, with the confidence to lead the business forward.
Pipeline Growth
Exceeded client acquisition goals, creating consistent high-quality leads while managing to scale operations effectively.
Lead Volume Scaled Quickly
Generated 291 leads in roughly 90 days, turning LinkedIn into a steady lead source.
Improved Lead Quality
Leads were aligned with Engagify’s ideal corporate audience, with Anders describing them as people he could genuinely see himself working with.
More Efficient LinkedIn Spend
Reduced cost per click by around 60%, proving LinkedIn could become a more cost-efficient channel with the right system.
Stronger Campaign Engagement
Achieved 1,500 clicks and a 1.74% click-through rate, showing the content was reaching and engaging the right audience.
Increased LinkedIn Visibility
Thought-leadership ads helped Engagify become more recognisable, with people noticing the brand across their LinkedIn feed.
Lead Volume Scaled Quickly
Generated 291 leads in roughly 90 days, turning LinkedIn into a steady lead source.
Improved Lead Quality
Leads were aligned with Engagify’s ideal corporate audience, with Anders describing them as people he could genuinely see himself working with.
More Efficient LinkedIn Spend
Reduced cost per click by around 60%, proving LinkedIn could become a more cost-efficient channel with the right system.
Stronger Campaign Engagement
Achieved 1,500 clicks and a 1.74% click-through rate, showing the content was reaching and engaging the right audience.
Increased LinkedIn Visibility
Thought-leadership ads helped Engagify become more recognisable, with people noticing the brand across their LinkedIn feed.
Linkedin Ad Account Images and Examples:
In roughly 90 days the rebuilt account turned wasted spend into real, good-quality pipeline, and a noticeably bigger presence on LinkedIn.
Average cost per click: CA$4.70
291 leads at CA$19.31 cost per lead
1,500 clicks at a 1.74% CTR
Video walk through of the account:
Their Journey
The results so far have been strong. These are the people I would talk to.
Business: Trust & High Performance Expert
Location: Winnipeg , MB
DAY 1
Ads felt like a mystery
"A black box. Ads felt like a mystery. A Facebook agency missed the audience, LinkedIn looked too expensive, and a self-run campaign overspent on an account full of misleading conversions and wasted impressions"
Before working with Ben and the Entrepreneur Lifestyle team, ads were a bit of a mystery to me. I had worked with someone before, but it was all Facebook-based, and that didn’t really make sense for my audience from a corporate point of view. I knew my ICP was more likely to be on LinkedIn, but I also had this understanding that LinkedIn Ads were expensive, so the whole thing felt pretty murky.
I had attempted some thought leadership ads on my own, but when I looked back, I realised the spend had got a little out of hand and I hadn’t kept my eye on it enough. I didn’t really know where I was going with it.
I chose to work with Ben because I saw him present at the CAPS convention, and it was obvious he knew his stuff. I think I knew quite quickly then and there that we were going to work together. It was just very apparent that he understood the space and had a clear system behind it.
My experience so far has been great. Ben has put together an amazing team. He's got it very systemised, with great frameworks, and that really put my mind at ease. Brett has been amazing too, he really knows his stuff, and I’ve really enjoyed the calls with him.
The results so far have been strong. We’ve generated 127 cold leads at around $19 CAD per lead, and the quality coming in has been good. When I check the leads, I’m looking at them thinking, “Yeah, these are the people I would talk to.” These are people I could see myself working with.
The thought leadership side is also starting to create that visibility effect. At one event, someone said something like, “Engagify, why do I know that? Oh yeah, you’re all over my LinkedIn feed.” That was a good sign that the visibility and ubiquity are starting to move in the right direction.
Knowing the leads are coming in, the quality is there, and the system is being built properly is exciting. Highly recommend working with them!
DAY 1
Ads felt like a mystery
"A black box. Ads felt like a mystery. A Facebook agency missed the audience, LinkedIn looked too expensive, and a self-run campaign overspent on an account full of misleading conversions and wasted impressions"
0 to 90 Days
291 quality leads
"Started at 127 cold leads around C$19 each, now 291 and climbing. 1,500 clicks at a 1.74% click-through rate, cost per click down around 60%, and richer data with phone capture."
WHAT'S NEXT
From cold to converting.
"With top-of-funnel proven, the focus moves to retargeting and nurture, book-a-call ads, and turning a warm audience into booked conversations and clients."
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