Landed Some Amazing Opportunities

Redbow Consulting empowers pharmaceutical leaders to create impactful strategies, build team alignment and drive competitiveness

Industry

Strategy Consulting & Team Development (Pharma Sector)

Company Size

1-10 (25+ years industry experience)

Expertise

Strategic Planning, and Team Cohesion Facilitation

Industry

Compliance Technology (SaaS)

Company Size

11-50 employees (small-to-medium-sized business).

Expertise

Passive Fire Monitoring Products

3X

Increase in Qualified Leads

£50

Cost Per C-Suite Lead

9X

Pipeline Expansion

Key Areas of Struggle

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🧩 Unfocused Messaging

Redbow’s value was locked in Jonathan’s head - a wealth of experience, but no clear message in the market. His LinkedIn and online presence didn’t reflect his calibre or specialism.

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🚪 Missed Opportunities on LinkedIn

Despite a world-class network (think Novartis, AstraZeneca, Roche, and J&J), Jonathan wasn’t leveraging LinkedIn properly. Opportunities were slipping through the cracks.

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📉 Manual & Inconsistent Lead Generation

With no structured outreach or lead magnet in place, Redbow relied on sporadic referrals and reputation alone — powerful, but not scalable.

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🧠 Legacy at Risk

Jonathan had 25+ years of IP in his head and on his hard drive. Without structure or packaging, that legacy risked disappearing rather than being passed on.

What We Did

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🚀 Magnetic Repositioning

We completely overhauled Jonathan’s LinkedIn profile and website, sharpening his brand positioning and making Redbow’s offer crystal clear to C-suite decision-makers in pharma.

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🤖 Automated LinkedIn Lead Generation

By targeting senior leaders at companies like Novartis, Roche, MSD, and Eurofins Discovery, we’ve helped generate conversations with less than £50 per lead through LinkedIn Ads.

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📦 Offer Clarity & Packaging

Together, we restructured Jonathan’s service into a scalable offer — combining his strategic planning frameworks and team programs into a branded solution that communicates clear ROI.

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🧭 Strategy & Mindset Coaching

More than just leads, we provided the strategic guidance and coaching to reenergise Redbow, helping Jonathan build toward a legacy business with the potential for future partnerships or exit.

Key Results Achieved

Cost Optimisation

Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.

Cost Per Lead

Reduced from ad hoc and inconsistent to £49 per lead for targeted, C-suite pharma execs.

Pipeline Opportunities

Generated calls and interest from major names including Novo Nordisk, Takeda, AstraZeneca, Menarini, and Bristol Myers Squibb - with project values ranging from £4k to £30k+.

TEDx & Thought Leadership

Invited to submit a TEDx talk proposal and delivered his first inspirational talk - opening new doors to thought leadership and recognition.

Revitalised Focus & Legacy Planning

Rebuilt confidence and clarity, with a new strategy to package 25+ years of IP into a transferable business model - laying the foundation for a future exit or licensing opportunity.

New High Converting Website

Optimised Linkedin profile for 2.7x more conversions

Lead Magnets

Example Ads

LinkedIn Profile Optimisation

Lead Magnets

Thought Leadership Videos

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Landed some amazing opportunities including my first inspirational talk and TED reached out to me!

Jonathan Dancer, MD, Redbow Consulting Group

I initially thought I was signing up for something purely transactional - optimizing LinkedIn, creating a sales funnel, and generating leads. However, what I got was far more than I expected. The coaching support has been phenomenal, providing me not just with business strategies but also a shift in mindset.

Since starting, I've landed some amazing opportunities, including giving my first inspirational talk, which received positive feedback from senior sales leaders. One of the biggest surprises was receiving an email from TED inviting me to submit a talk proposal for a TEDx event in Brighton. This has opened up a new avenue for me to share my ideas on how strategy can change the world—a theme I believe is deeply misunderstood and rarely executed well.

Additionally, working with Ben and the team has already helped me secure a project with a major pharmaceutical company, which could be one of the most significant engagements I've ever had. I feel confident we're laying the right foundations. I now have a clear focus, my branding is evolving, and the strategy I’ve used for 25 years is being better articulated and positioned in the marketplace.

I would highly recommend working with Ben and his team if you want to inject fresh energy and perspective into your business. It’s been a pleasant surprise and worth every investment, especially if you’re looking for support that goes beyond the basics and helps you see the bigger picture.

DAY 1

Revenue below to £10k/month

"Confused and frustrated about how to source clients and struggling with ins and outs of my business."

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