Redbow Consulting
Redbow Consulting empowers pharmaceutical leaders to create impactful strategies, build team alignment and drive competitiveness
Industry
Strategy Consulting & Team Development (Pharma Sector)
Company Size
1-10 (25+ years industry experience)
Expertise
Strategic Planning, and Team Cohesion Facilitation
Industry
Compliance Technology (SaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
Passive Fire Monitoring Products
3X
Increase in Qualified Leads
£50
Cost Per C-Suite Lead
9X
Pipeline Expansion
Key Areas of Struggle
Redbow’s value was locked in Jonathan’s head - a wealth of experience, but no clear message in the market. His LinkedIn and online presence didn’t reflect his calibre or specialism.
Despite a world-class network (think Novartis, AstraZeneca, Roche, and J&J), Jonathan wasn’t leveraging LinkedIn properly. Opportunities were slipping through the cracks.
With no structured outreach or lead magnet in place, Redbow relied on sporadic referrals and reputation alone — powerful, but not scalable.
Jonathan had 25+ years of IP in his head and on his hard drive. Without structure or packaging, that legacy risked disappearing rather than being passed on.
What We Did
We completely overhauled Jonathan’s LinkedIn profile and website, sharpening his brand positioning and making Redbow’s offer crystal clear to C-suite decision-makers in pharma.
By targeting senior leaders at companies like Novartis, Roche, MSD, and Eurofins Discovery, we’ve helped generate conversations with less than £50 per lead through LinkedIn Ads.
Together, we restructured Jonathan’s service into a scalable offer — combining his strategic planning frameworks and team programs into a branded solution that communicates clear ROI.
More than just leads, we provided the strategic guidance and coaching to reenergise Redbow, helping Jonathan build toward a legacy business with the potential for future partnerships or exit.
Key Results Achieved
Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
📉 Cost Per Lead
Reduced from ad hoc and inconsistent to £49 per lead for targeted, C-suite pharma execs.
🧠 Pipeline Opportunities
Generated calls and interest from major names including Novo Nordisk, Takeda, AstraZeneca, Menarini, and Bristol Myers Squibb - with project values ranging from £4k to £30k+.
🎤 TEDx & Thought Leadership
Invited to submit a TEDx talk proposal and delivered his first inspirational talk - opening new doors to thought leadership and recognition.
🌱 Revitalised Focus & Legacy Planning
Rebuilt confidence and clarity, with a new strategy to package 25+ years of IP into a transferable business model - laying the foundation for a future exit or licensing opportunity.
Lead Magnets
Example Landing Page
His Journey
Jonathan Dancer, MD, Redbow Consulting Group
I spoke to a few lead generation agencies but they were just trying to sell me
vs Ben actually wanting to understand my situation. So I thought I would take the leap of faith with him. What's been most beneficial was having a direction rather than me wasting hours, days and weeks and loads of money, trying different methods, that don’t even get me to where I want to go. Whereas working with Ben I get straight to the point, don’t doubt my decisions and I'm getting results directly.
As we got started some of the key things that we did was creating a structured plan of how I'm going to generate leads, attracting people in a more professional way with systems and automations and of course tracking everything so I know where to improve. With Ben’s help I’ve gone from a cohort of 8 students to a cohort of 18 and I’ve created another service to help current students even more, whilst also creating recurring revenue for myself. This has meant I’ve doubled my revenue to £69k in just 3 months, which could easily go to £80k after a few more sales calls.
So financially I’ve already had a 5x return but I’ve also systemised my business, there’s a lot more automation, a lot more clarity and peace of mind as a result. I now have a structure to lead generation, I’m not scattered everywhere and as a result I’m a lot more productive and a lot more effective with my actions. There’s no price tag I could put on this because honestly, it’s been priceless, I would say a 10X return bare minimum.
I also referred one of my friends to Ben’s coaching and he literally can’t stop talking about how amazing it is. It just goes to show that it's not only just me, who has benefited but also anybody else I refer to him. Thank you again Ben for all of your guidance. It's been really helpful, and it's also been inspiring for me to see how I can improve the quality of my service to make people feel the same way. Looking forward to the next 3 months!”
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