
Redbow Consulting empowers pharmaceutical leaders to create impactful strategies, build team alignment and drive competitiveness
Industry
Strategy Consulting & Team Development (Pharma Sector)
Company Size
1-10 (25+ years industry experience)
Expertise
Strategic Planning, and Team Cohesion Facilitation

Industry
Compliance Technology (SaaS)

Company Size
11-50 employees (small-to-medium-sized business).

Expertise
Passive Fire Monitoring Products

3X
Increase in Qualified Leads

£50
Cost Per C-Suite Lead

9X
Pipeline Expansion
Key Areas of Struggle

Redbow’s value was locked in Jonathan’s head - a wealth of experience, but no clear message in the market. His LinkedIn and online presence didn’t reflect his calibre or specialism.

Despite a world-class network (think Novartis, AstraZeneca, Roche, and J&J), Jonathan wasn’t leveraging LinkedIn properly. Opportunities were slipping through the cracks.

With no structured outreach or lead magnet in place, Redbow relied on sporadic referrals and reputation alone — powerful, but not scalable.

Jonathan had 25+ years of IP in his head and on his hard drive. Without structure or packaging, that legacy risked disappearing rather than being passed on.
What We Did

We completely overhauled Jonathan’s LinkedIn profile and website, sharpening his brand positioning and making Redbow’s offer crystal clear to C-suite decision-makers in pharma.

By targeting senior leaders at companies like Novartis, Roche, MSD, and Eurofins Discovery, we’ve helped generate conversations with less than £50 per lead through LinkedIn Ads.

Together, we restructured Jonathan’s service into a scalable offer — combining his strategic planning frameworks and team programs into a branded solution that communicates clear ROI.

More than just leads, we provided the strategic guidance and coaching to reenergise Redbow, helping Jonathan build toward a legacy business with the potential for future partnerships or exit.
Key Results Achieved

Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.

Cost Per Lead
Reduced from ad hoc and inconsistent to £49 per lead for targeted, C-suite pharma execs.

Pipeline Opportunities
Generated calls and interest from major names including Novo Nordisk, Takeda, AstraZeneca, Menarini, and Bristol Myers Squibb - with project values ranging from £4k to £30k+.

TEDx & Thought Leadership
Invited to submit a TEDx talk proposal and delivered his first inspirational talk - opening new doors to thought leadership and recognition.

Revitalised Focus & Legacy Planning
Rebuilt confidence and clarity, with a new strategy to package 25+ years of IP into a transferable business model - laying the foundation for a future exit or licensing opportunity.
Lead Magnets
Example Ads


LinkedIn Profile Optimisation



Lead Magnets



Thought Leadership Videos


Ad graphics




Jonathan Dancer, MD, Redbow Consulting Group
I initially thought I was signing up for something purely transactional - optimizing LinkedIn, creating a sales funnel, and generating leads. However, what I got was far more than I expected. The coaching support has been phenomenal, providing me not just with business strategies but also a shift in mindset.
Since starting, I've landed some amazing opportunities, including giving my first inspirational talk, which received positive feedback from senior sales leaders. One of the biggest surprises was receiving an email from TED inviting me to submit a talk proposal for a TEDx event in Brighton. This has opened up a new avenue for me to share my ideas on how strategy can change the world—a theme I believe is deeply misunderstood and rarely executed well.
Additionally, working with Ben and the team has already helped me secure a project with a major pharmaceutical company, which could be one of the most significant engagements I've ever had. I feel confident we're laying the right foundations. I now have a clear focus, my branding is evolving, and the strategy I’ve used for 25 years is being better articulated and positioned in the marketplace.
I would highly recommend working with Ben and his team if you want to inject fresh energy and perspective into your business. It’s been a pleasant surprise and worth every investment, especially if you’re looking for support that goes beyond the basics and helps you see the bigger picture.




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