🔍 8 Smart Questions to Ask Before Choosing a LinkedIn Growth Partner

And how we approach them at Entrepreneur Lifestyle

If you’re exploring LinkedIn as a key channel for client acquisition — whether that’s through content, consulting, or advertising - it’s worth asking a few tough questions before choosing who to work with.

These are the questions we encourage our clients to ask. And here’s how we answer them:

1. Are you a true LinkedIn specialist - or just another agency offering it as an add-on?

If someone offers LinkedIn alongside Facebook, Google, YouTube, SEO, TikTok … etc. LinkedIn is not their focus.

Here’s the truth: LinkedIn is expensive if you don’t know what you’re doing.

At Entrepreneur Lifestyle, we’re LinkedIn specialists. That’s it. From content to ads to B2B growth strategy, we’re fully focused on turning LinkedIn into your best client acquisition channel - not your most confusing one.

2. How do you decide the best LinkedIn strategy for my business?

Some businesses need thought leadership to build trust. Others need ads to scale reach. Most need a combination of both along with a funnel that actually converts. That’s why we don’t start with tactics. We start with strategy.

We look at your goals, credibility online, offer, audience, sales cycle as well as your team and internal resources.

Then we map out the most cost-effective way to grow and show you what to do in-house vs what’s best to outsource.

3. Can you show me real examples of campaigns that generated leads AND revenue?

Most agencies love showing off vanity metrics: “Look how many impressions we got!” But impressions don’t pay the bills.

At Entrepreneur Lifestyle, we reverse-engineer from revenue. We start with your goals, calculate what a lead needs to be worth, and build your LinkedIn strategy to hit those numbers.

We’ve worked with hundreds of companies and are happy to show you live accounts on a call so you can see what’s working right now, not just what worked in 2022.

4. How long before I see results on LinkedIn?

If an agency promises X number of leads or Y number of clients in the first month - RUN!

LinkedIn is a content-first, trust-building platform - not a “flip the switch and get 10 clients next week” tool.

We need to test what resonates with your audience before scaling. If you already know your market well, you might see leads in the first 1-2 days. If we’re refining as we go, expect a 3 to 6 week dial-in period.

Our focus from Day 1: test cost-effectively, learn fast, and turn that data into high-quality leads consistently.

5. What cost per lead is realistic and what kind of return on investment should I expect?

Most of our clients see qualified leads between £10 - £80. Why the range? Simple: it costs more to target a CFO at a 500-person company than it does to reach a sales rep or architect. Once we know your niche, we can estimate your likely cost per lead.

From an ROI perspective, we aim for a minimum of 2.5X return meaning for every £1 you put into lead generation strategies or tools, you get at least £2.50 back. Once the campaigns are optimised, many clients are seeing 4-20X through a combination of Linkedin Advertising, outreach and content marketing.

What’s key is tracking the numbers that matter: Cost per lead. Calls booked, Clients Closed, Revenue Generated. This isn’t about impressions or engagement - it’s about building a pipeline of high quality leads with an optimised funnel to convert them through time.

6. How do you help me figure out what to do in-house vs outsource?

We’re not here to keep you dependent on us. We’ll look at your in-house capabilities, your bandwidth, your team and help you decide where to invest your time and where to leverage ours.

Some clients want us to do everything. Others want us to build the system, train their team, and step back. Our goal is to find the most sustainable and cost-effective path to growth - not to shove you into a retainer you don’t need.

7. Do you only focus on one part of LinkedIn, or do you look at the whole funnel?

This is where most agencies fall short.

Some just run ads - and leave you wondering why leads aren’t converting. Others only help with content - but don’t support scaling or track ROI.

We look at the entire LinkedIn growth system:

LinkedIn positioning, content strategy, paid ads, funnel structure, CRM integration, and follow-up systems.

If you’ve got a leaky bucket, we’ll help identify it - whether it’s in your campaign, your CRM, or post-sales process.

Then we’ll either guide your team to fix it or handle it for you - so you end up with a high-converting funnel that actually delivers clients, not just clicks.

8. What makes you different from every other LinkedIn expert or agency?

We’re not here to chase likes or boost impressions.

We’re here to make LinkedIn your best client-generating channel - and we’ve built everything we do around that mission.

Here’s how we got here:

• We started with consulting, because businesses kept asking how we made LinkedIn work so well.

• Then we added LinkedIn Ads, because our clients needed support - but didn’t have the expertise in-house.

• Finally, we built out content support, so your audience stays engaged with messaging that converts and nurtures.

Why? Because LinkedIn only works when everything works together.

We help you build a full system that turns interest into leads and leads into revenue — and we’re one of the few teams that can advise strategically and execute tactically.

Bottom line?

We don’t just run ads or write posts.

We help you build a sustainable LinkedIn Client Generating Machine.