When we started working with Ben, I’ll admit I was skeptical—maybe even a little cynical—but I tried to stay optimistic. We had never worked with a coach or gone through such a structured process before. The experience has been nothing short of transformational, both for me personally and for our senior management team. It’s been a steep learning curve, but one that’s completely shifted how we think about and manage our business, while also upskilling our team on the tools and systems needed to generate leads online.

The best analogy I can give is that it’s like getting your first smartphone. At first, you only use 10% of its capabilities-just the basics you’re familiar with. That’s exactly where we were with LinkedIn. We knew it worked, but we were barely scratching the surface. Ben opened our eyes to the other 90%, showing us what’s possible with the right strategies, automations, and systems. It’s been a mind-blowing exercise, to say the least.

Fast forward to now: the quality and volume of leads we’re generating have far exceeded my expectations. The leads are precisely within the target area we wanted to reach.

Previously, we were juggling multiple channels, throwing everything at the wall and hoping something would stick. There was a lot of wastage, and we didn’t fully understand where the real value was. Now, every lead feels purposeful, relevant, and impactful.

A standout achievement has been the efficiency improvements. Before working with Ben, we were fairly efficient, but we weren’t doing the right things. Now, I’d say we’re 2-3x more efficient in our marketing and lead generation efforts, and we’ve solved a problem I never thought we’d face—having too many leads to handle! It’s a great problem to have, but it’s one we’ve been able to address effectively by scaling our resources and refining our processes.

The cost per lead is another game-changer.

What was once over £100 per lead (and often cold, with little engagement) is now down to about £6 per lead for highly engaged, qualified prospects. These are people who know our brand, have interacted with us, and are genuinely interested—making follow-up calls and conversions so much smoother.

This process has been a fantastic investment for our small business, where every penny counts. We started with some skepticism during the first three months, but the results were so transformational that we committed to another six months with Ben. Now, we’re moving forward again with him in the coming year. It has been a journey of clarity, efficiency, and growth. If anyone is on the fence about working with Ben, take it from me: this has been an eye-opening and worthwhile experience that I’d recommend to anyone serious about scaling their business.