From Scattered Efforts to Scalable Success:
FireDNA’s LinkedIn Transformation
Cloud Contracts 365 provides the AI contract management solution for technology businesses.
It is one of the first firms to offer Legal-as-a-Service (LaaS), a subscription based on the SaaS model. Clients found the model familiar and scalable as they grew their businesses.
Industry
Legal-as-a-Service (LaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
AI based Contract Builder
What are benchmarks?
Industry
Compliance Technology (SaaS)
Company Size
11-50 employees (small-to-medium-sized business).
Expertise
Passive Fire Monitoring Products
Average CTR
Average cost per lead
Lead Form Completion rate
Average Cost Per Booked Call
Benchmarks
0.5%
£30-£50
20%
£80-£150
Reality
0.68%
£27
23.56%
£110
Average CTR
Expectation - 0.5%
Reality - 0.83% - 1%
Average cost per lead
Expectation - £30-£50
Reality - £7.07
Lead Form Completion rate
Expectation - 20%
Reality - 42.7%
Average Cost Per Booked Call
Expectation - £80-£150
Reality - £57.20
Linkedin Ad Account Images and Examples:
Thought Leadership Ads Metrics
Example Thought Leadership post
Lead magnet metrics
Average Cost per lead £27
Example Lead Magnet Post
Book a Call Metrics
Retargeting
Retargeting Example Post
Cost Optimisation
Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.
Their Journey
Previously, we had someone managing our social media campaigns, but it felt like a 'spray and pray' approach – no real results, and the leads we got were completely off target. For example, we target tech businesses in the UK but were getting colleges in South Africa! Since working with the team, the quality of leads has been spot on, completely aligned with our ideal client profile. We’ve even converted leads from the campaign, which covered our ad spend in just over a month!
What sets them apart is their transparency and collaborative approach. Unlike many agencies, they don’t keep you in the dark.
They explain everything – what they’re doing, why they’re doing it, and how it aligns with your goals. This kind of hand-in-hand collaboration gives me confidence, knowing I’m learning along the way. If we ever bring this in-house, I’ll understand what the right processes and results should look like.
The cost per lead has been well within the promised range of £10-£30, even during the campaign’s learning phase. There’s no empty hype or excuses – it’s just results that speak for themselves. The structured approach to building audiences and layering campaigns has given me real clarity and confidence.
As a bootstrap startup, flexibility has been critical for us, and they have been incredibly understanding of our needs. The sessions have been great, and I’d absolutely recommend working with them. It’s an investment that’s paid off in every way."
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