From Scattered Efforts to Scalable Success:
FireDNA’s LinkedIn Transformation

Cloud Contracts 365 provides the AI contract management solution for technology businesses.

It is one of the first firms to offer Legal-as-a-Service (LaaS), a subscription based on the SaaS model. Clients found the model familiar and scalable as they grew their businesses.

Industry

Legal-as-a-Service (LaaS)

Company Size

11-50 employees (small-to-medium-sized business).

Expertise

AI based Contract Builder

What are benchmarks?

Industry

Compliance Technology (SaaS)

Company Size

11-50 employees (small-to-medium-sized business).

Expertise

Passive Fire Monitoring Products

Average CTR

Average cost per lead

Lead Form Completion rate

Average Cost Per Booked Call

Benchmarks

0.5%

£30-£50

20%

£80-£150

Reality

0.68%

£27

23.56%

£110

Average CTR

Expectation - 0.5%

Reality - 0.83% - 1%

Average cost per lead

Expectation - £30-£50

Reality - £7.07

Lead Form Completion rate

Expectation - 20%

Reality - 42.7%

Average Cost Per Booked Call

Expectation - £80-£150

Reality - £57.20

Linkedin Ad Account Images and Examples:

Thought Leadership Ads Metrics

Example Thought Leadership post

Lead magnet metrics

Average Cost per lead £27

Example Lead Magnet Post

Book a Call Metrics

2 campaigns have booked calls at Less than £40 per call!

Retargeting

Less than £2 to drive potential clients back to their website

Retargeting Example Post

Cost Optimisation

Helped reduce the cost per lead by identifying and targeting engaged, qualified prospects through data-driven strategies.

Their Journey

The leads are exceeding my expectation in numbers, but even more its the quality of leads I’m seeing

"Working with Ben and Brett over the past few months on our Linkedin Ads campaign has been a fantastic experience. The communication has been excellent, and it’s been such a relief to finally see the strategies I’ve had in my head come to life. Having a third party who genuinely understands social media, algorithms, and testing has allowed me to focus on what really matters in my business while they handle the implementation.

Previously, we had someone managing our social media campaigns, but it felt like a 'spray and pray' approach – no real results, and the leads we got were completely off target. For example, we target tech businesses in the UK but were getting colleges in South Africa! Since working with the team, the quality of leads has been spot on, completely aligned with our ideal client profile. We’ve even converted leads from the campaign, which covered our ad spend in just over a month!

What sets them apart is their transparency and collaborative approach. Unlike many agencies, they don’t keep you in the dark.

They explain everything – what they’re doing, why they’re doing it, and how it aligns with your goals. This kind of hand-in-hand collaboration gives me confidence, knowing I’m learning along the way. If we ever bring this in-house, I’ll understand what the right processes and results should look like.

The cost per lead has been well within the promised range of £10-£30, even during the campaign’s learning phase. There’s no empty hype or excuses – it’s just results that speak for themselves. The structured approach to building audiences and layering campaigns has given me real clarity and confidence.

As a bootstrap startup, flexibility has been critical for us, and they have been incredibly understanding of our needs. The sessions have been great, and I’d absolutely recommend working with them. It’s an investment that’s paid off in every way."

DAY 1

Over £100 (cold and low engagement)

We were throwing everything at the wall, hoping something would stick, with no clear direction or results.

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